Can I publish my Google Play app on Amazon app store?

  • Updated

Transitioning your Android app from Google Play to the Amazon Appstore is a seamless process. In this concise guide, we'll walk developers through the essential steps to make their app accessible to a new audience on the Amazon Store. By following these steps, you can ensure your app reaches a broader user base and enjoy the benefits of publishing on the Amazon Appstore, including marketing funds for UA campaigns.


Let's get started!


  1. Download Bright SDK: Get the latest Bright SDK for Android from our dashboard.
  2. Integrate Bright SDK: Add it to your Android application, following our implementation docs.
  3. Prepare Your App: Before you begin, ensure your Android app is ready for publishing. Make sure it meets the necessary requirements, including: 
    1. Compatibility with Amazon devices.
    2. No violations of Amazon's content policies.
    3. A working APK file.
  4. Create an Amazon Developer Account: To start, you'll need an Amazon Developer Account. If you don't have one, visit the [Amazon Developer Console](, and sign up. You might need to pay a one-time fee to create a developer account.
  5. Set Up Your Developer Profile: Once your account is created, complete your developer profile by providing necessary information, such as your contact details, payment information, and tax information.
  6. Create a New App Listing:
    1. In the Amazon Developer Console, select "Add a New App."
    2. Choose the platform for your app (e.g., Android).
    3. Fill in the required information, including the app title, description, keywords, and other metadata.
    4. Upload your app's icon, screenshots, and promotional images.
  7. Add Your APK: 
    1. Upload your APK file to the Amazon Developer Console. Make sure it adheres to Amazon's requirements.
    2. You can also provide different APKs for various Amazon devices or regions if needed.
  8. Set Pricing and Availability:
    1. Decide whether your app will be free or paid.
    2. Choose the countries/regions where your app will be available.
  9. Configure In-App Purchases (if applicable): If your app includes in-app purchases, set them up in the console.
  10. Test Your App: Before submitting your app, it's a good practice to test it on Amazon devices to ensure it functions correctly.
  11. Submit Your App:
    1. After testing, you can submit your app for review.
    2. Amazon's team will review your app, ensuring it meets their guidelines and policies.
    3. This review process might take a few days or more, depending on the complexity of your app.
  12. App Approval and Publication:
    1. Once your app passes the review, it will be published on the Amazon Appstore.
    2. Users can then download and install your app on their Amazon devices.
  13. Manage Your App: You can manage your app listing, release updates, and monitor performance through the Amazon Developer Console. Be sure to keep your app up to date and provide excellent support to your users.
  14. Promote Your App: Consider promoting your app to increase visibility and downloads. This can include marketing on Amazon, social media, and other channels.
  15. Remember to check Amazon's official documentation for any specific details or updates to the publishing process, as requirements may change over time.
  16. Important NOTE: We recommend using a separate build and apk ID for Bright SDK integration on Amazon versus the one used on Google Play.